** This new feature will only available in the DC metro area for the duration of the pilot **
Starting May 19th, 2025 we will be testing a new advertising tool for our partners to leverage in order to help boost visibility and get more orders from ezCater customers. Please be advised that the details of the program are subject to change.
What is a Sponsored Listing?
A Sponsored Listing is a paid marketing placement in a high-visibility area on the Marketplace that will help your restaurant attract customers and get more orders. A sponsored listing will be labeled as such so customers are aware that it is a paid advertisement:
Each time a customer searches, an instant auction for placement is conducted for one of the prominent, reserved spots in the search results. If a partner’s bid wins the spot, they do not pay unless the customer clicks the ad and then places an order within 28 days.
How do I pay for my Sponsored Listing?
You will pay a sponsored listing fee for any orders generated by your marketing campaign on a pay-per-order model. Payment will be taken via withholding on your weekly order payout. Fees will be deducted from the first withholding after order placement.
How to Build a Campaign:
1. Create Your Campaign
Go to Sponsored Listings under the Marketing Tools tab and click "create sponsored listing campaign".
2. Choose Locations for your Campaign
Check off which locations you'd like to include for your Sponsored Listing.
3. Select Your Budget
Choose how much many you'd like to spend each week that your campaign is active. This amount will be the total budget for all locations included. Here you can also choose a time frame for your listing: Choose a start/end date or choose to run the campaign until you manually end the listing.
4. Choose Your Strategy
Here you have two options:
- Automatic
- Optimize bids based on budget, market and campaign duration
- Manual
- Set the maximum amount you'd like to spend per order
*Note: to change your spending strategy you will have to pause the existing campaign and create a new one.
4. Review Your Campaign
Here you will confirm that all of the campaign details are accurate before setting it live and have the option to name your campaign. Hit Confirm to set your campaign live and you'll be good to go!
Watch the video below to see what it looks like in ezManage:
My Campaign is Live, Now What?
Once live, you'll be able to track the campaign's performance via impressions, clicks and sales metrics so you can make informed decisions when needed to update your campaign.
Go to My Campaigns to see a detailed breakdown of the engagement and sales associated with your advertisements.
Watch below for a breakdown of the reporting functions for Sponsored Listings: