Be seen. Drive clicks. Get more orders.
“If you’re not on page one of the search, you’re not getting seen.” Chief Marketing Officer Cole Robillard of Smokey Bones and Owner and CEO Pete Minich of Fresh City share how improved page placement on ezCater led to huge returns. “If you can be above the fold, the attention that you get from clients is exponential.” Originally a brick-and-mortar business with 15 locations, Fresh City saw so much success in the catering industry that they switched to a full-time catering operation. They’ve been in ezCater’s Preferred Partner Program for five years, and now ezCater accounts for 20% of their business. Smokey Bones uses the Preferred Partner Program to increase awareness for their virtual restaurants that don’t have the same awareness as their core ones. They now have the ability to invest in specific, targeted markets, and the boost in visibility leads to a direct boost in sales.
Preferred Partner Program and ezRewards
The Preferred Partner Program and ezRewards help grow your placement and visibility in the marketplace search results. Using both of our programs will help to get found (and chosen) by more high-value catering buyers. Watch the video below to learn more about each marketing program we offer.
Preferred Partner Program
Make sure your brand gets seen when people are looking for catering near you. The Preferred Partner Program is the most powerful marketing tool at ezCater and helps you get the most views possible within search.
Catering partners with 4 stars or higher qualify for this program and can bid up to 20% of food total to:
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Increase search ranking to be found (and chosen) by more customers
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Catering partners who use PPP and ezRewards get an average of 30% more orders
- No risk or upfront fees, PPP is only applied when you receive orders
ezRewards
Once you’re already appearing at the top of search results, add ezRewards to increase clicks and orders. Customers love earning ezRewards. Offer bonus points in this loyalty program to find new customers and keep them coming back to you.
All catering partners are eligible to participate in this program. Add up to 5% ezRewards and you will:
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Get a banner on your search results showing the bonus ezRewards you’re offering
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Show up when customers use the ezRewards filter in the Marketplace